You Never Know Who’s Listening (Or, How I Got Interviewed by the BBC)

by Jason on July 12, 2011 · 4 comments

in Marketing/Promotion, Thoughts

Music-lovers geek-out!

A couple days ago my friend Spekulation posted on Facebook that he was DJ’ing at a site called I had never heard of it, but I was intrigued and wanted to find out what he was talking about. So I clicked the link and was thrown down a deep rabbit hole! is a site where you can spin your favorite tunes along with friends, old and new. It’s like a cross between Pandora and Facebook. You and up to 4 other people pick tunes to play and then can chat about them as they play. It’s a really cool integration of music sharing and social media, and I’m totally hooked!

Last night, I was in a room called Nextbop NuJazz, devoted to the type of new jazz music that is featured on the great website I was there with my good friends Dave Marriott, Donna, and Brad Gibson, along with some other folks we had just met. We were spinning tunes by artists like Aaron Parks, Charnet Moffett, Ambrose Akinmusire, Ben Allison and others and geeking out talking about the tunes.

One feature of the site is that you can click a Twitter button and tweet to all your followers that you are DJ’ing and tell them what you are playing. I did this, and a few minutes later I flipped over to my Twitter stream to see what was going on there and got his tweet:

@ hey. you going to be DJing still in 2-3 hrs? BBC WS radio want someone live DJing on the show to talk to about #turntablefm
Jessica Dowse

I was blown away! I replied and ended up chatting with Jessica about the piece they were going to do about the site and agreed to be interviewed about my experience with it. She asked me if I would stay up until 2:45am to be interviewed while DJ’ing in the room! Well, I couldn’t say no. I had only been on the site for a couple of days and all of a sudden I was being interviewed as an “expert”!

The interview was short and sweet, and the host talked more about his music than the music we were playing, but it’s still cool. Here’s audio, thanks to Dave:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Moral of the story: you never know where opportunity is going to come from. I was just minding my own business and having fun with my friends, but because I tweeted about it, I ended up on a broadcast that reaches 241 million people weekly(!) in 27 countries around the world.


This is the power of social media. I know lots of people who think of Twitter and Facebook as burdens, as being somehow “fake”, or as just plain stupid. But if you use these tools merely to enhance what you already do, in a way that is real and genuine, you can make connections that you never dreamed you’d be able to make. All I was doing was having fun, spinning records with my friends and checking out a new and interesting site. And it took me literally 10 seconds to tweet about it. In so doing, I got the attention of the BBC.

That was never my intended goal. But, you never know who’s listening…

{ 3 comments… read them below or add one }

Linda July 12, 2011 at 3:16 pm

excellent, Jason! any positive exposure a musician can get is a good thing, the beauty and power of the social medium!!

Clint July 15, 2011 at 6:53 am

Hi Jason,

A friend passed along your post and I’m very glad he did. Great story and summary of the power of social networks and modern technology. I ended up posting about your story myself – let me know if that’s alright.


Twitter: neocrunch
August 28, 2011 at 6:50 am

Awesome article. I saw a link to it posted in the comments section on Clint’s TT fansite. I’m glad I clicked on it.

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