[…] but rather than more stories, let’s establish some new numbers. How many tweets including the hashmark #jazzlives can we accumulate over the next couple of weeks? What if we take this campaign to Facebook and other social networking sites, too? The numbers won’t be statistically valid, but will provide a new metric for references’ sake. Could we reach the 500,000 typically applied to attendees at Woodstock?
I hereby urge jazz bloggers and websites and jazz fests and venues to promote the idea that jazz listeners tweet including: #jazzlives, who was playing and where. Open a Twitter account if you don’t already have one — it’s free and this is NOT a Twitter promotion, it just happens to work for these kinds of campaigns. Including #jazzlives will allow the tweets to be searchable at Twitter and to be scrolled on a widget that can be embedded into websites and blogs (email email@example.com for the widget code — you can see how it looks at www.HowardMandel.com). No further commitment, nothing to buy.
If you don’t already have a Twitter account click here to start one for free. Then every time you go see live jazz send a tweet about it using the hashtag #jazzlives. Hashtags like “#jazzlives” are a way of marking keywords or categories in Twitter messages (or “Tweets”) so that they show up in searches. Twitter is simple to set up and use, and you don’t need one of those fancy-schmancy smartphones to send Tweets — if your phone can send text messages, then you can use it to send Tweets. You can also post Tweets from the
If you’d like to put the #jazzlives widget on your site like I have at the top of this post you can visit Darcy James Argue’s blog for the code.
And please DO NOT use #jazzlives to promote your gigs recordings, etc. This is not a personal promotion campaign, but rather a grass-roots collective campaign to further the cause and show just how much live jazz is happened and who’s going to see it.
For more debate on the Teachout article, you can listen to a conversation between Teachout and pianist Vijay Iyer that took place the other day on WNYC’s “Soundcheck”, complete with a phone call from yours truly.